New Covenant House Ad Campaign
The campaign consists of three print and outdoor ads and three 30 second radio spots (see below) which have been distributed to radio stations throughout British Columbia. A 30 second public service announcement for TV is also in the works.
The campaign was created pro-bono by Hot Tomali and included generous contributions by Redpath Photography for the print and Koko Productions for the radio spots. Other credits include Thomas Stringham as Creative Director/Art Director and Sebastein Wilcox as Writer. Media sponsors for the advertising currently include Pattison Outdoor, Obie Media, Mojo 730 AM, CKNW 980 AM, 99.3 The Fox and Rock 101.
The campaign focuses on the streets as a catalyst for addictions, crime and sexual exploitation.
Print/transit posters
