Social Media Experiment – Pepsi Refresh Project

As most of you probably know, we recently participated in the Pepsi Refresh Everything Project. For two months, we asked our network of supporters to vote daily for our idea with the hopes that we would win $100,000. Unfortunately we did not win but WE WERE SO CLOSE.

The Boy Scouts of Canada took 1st place and we apparently finished in 2nd or 3rd place (Pepsi has not yet posted the finalists in our category). While we are disappointed that we did not win $100,000 to help fund our programs for homeless young people, I think we should be very encouraged by our results from a social media perspective.

According to their website, there are 74,000 boys and 23,000 volunteers involved with The Boy Scouts of Canada – 97,000 minimum potential voters across Canada. Covenant House’s reach is significantly less than this but powerful nonetheless. We utilized our Facebook fans, twitter followers, donors, staff, volunteers, family, friends, suppliers, peers, bloggers and anyone else whose support we could harness and as a result bounced between 2rd and 3rd place for most of the two months. Given that we only launched our social media strategy a year ago, I think our results were amazing.  I would love to know what our average daily vote count was.

As most of you probably know, we recently participated in the Pepsi Refresh Everything Project. For two months, we asked our network of supporters to vote daily for our idea with the hopes that we would win $100,000. Unfortunately we did not win but WE WERE SO CLOSE.

The Boy Scouts of Canada took 1st place and we apparently finished in 2nd or 3rd place (Pepsi has not yet posted the finalists in our category). While we are disappointed that we did not win $100,000 to help fund our programs for homeless young people, I think we should be very encouraged by our results from a social media perspective.

According to their website, there are 74,000 boys and 23,000 volunteers involved with The Boy Scouts of Canada – 97,000 minimum potential voters across Canada. Covenant House’s reach is significantly less than this but powerful nonetheless. We utilized our Facebook fans, twitter followers, donors, staff, volunteers, family, friends, suppliers, peers, bloggers and anyone else whose support we could harness and as a result bounced between 2rd and 3rd place for most of the two months. Given that we only launched our social media strategy a year ago, I think our results were amazing.  I would love to know what our average daily vote count was.

Our website designers, Raised Eyebrow Web Studio posted an article that concurs with my impressions of this recent experiment.  We have learned that our network is more vast, far-reaching and devoted than we could have imagined.  While we are entered automatically into the next round of the Pepsi Refresh Everything Project because we finished in the top five, we will not be promoting it as we feel it be would an overload to those who already spent the last two months voting. Thank you to everyone who voted again and again – we appreciate your support so much.