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Digital Channels Lead

As we serve vulnerable youth, all employees working for Covenant House Vancouver must be fully vaccinated for COVID-19. Proof of vaccination status will be required prior to your start date.

About Covenant House Vancouver

Since 1997, Covenant House Vancouver has provided relentless support for youth experiencing, or at-risk of experiencing, homelessness. We provide support to young people age 16 to 24 who have experienced a wide range of early life and ongoing, complex trauma; including physical, sexual and emotional abuse and neglect. Our purpose is to serve all youth, with absolute respect and unconditional love, to help youth experiencing homelessness, and provide a safe and supportive environment for all youth in need.

Working at Covenant House will be one of the most meaningful things that you’ll do in your life. However, you will be confronted with significant issues in this work and frankly, this work is not for everyone. In the course of doing your work, particularly for those doing frontline work, you will be exposed to the trauma of others. The youth we serve may also experience overdose, physical harm perpetuated by self or others and even death. Because we provide a relational model of care, the harms our youth experience can impact us in varying degrees.  
 
While we provide training for youth workers on avoiding what we call vicarious trauma (namely, the trauma you can experience or take on by hearing other’s traumatic stories), and a generous allowance for counselling, it is still difficult work that can and does take its toll on many employees. Self-awareness and self-care are key. Some candidates and employees decide during the recruiting and probationary periods that this work isn’t for them, and that is totally fair. 
 
We will provide more information on vicarious trauma during recruiting and on-boarding, to help you decide if Covenant House is the place for you.  

The Impact the Digital Channels Lead can make:

Supporting Covenant House Vancouver to leverage its brand, storytelling, and advocacy by ensuring all digital entities are optimized to best standards. This position will also lead us to future growth as we move towards adding a strategic lens on all our output.

How you will contribute:

Reporting to the Director of Marketing and Communications, the Digital Channels Lead oversees and optimizes all digital assets and activities to enhance Covenant House Vancouver’s online presence and engagement. This role requires a meticulous approach to managing various digital channels, and ensuring content timeliness, relevance, and alignment with Search Engine Optimization and brand strategies.

Key Duties and Responsibilities:

Website Maintenance:

  • Oversee the maintenance, growth and optimization of CHV website, ensuring adherence to brand guidelines and SEO best practices. Ensure content is up to date, troubleshoot issues, and enhance user experience through HTML customization in WordPress.
  • Oversee the integration of Luminate and Raisers Edge into the website, and the creation of DIY fundraising pages, currently supported through Luminate.
  • Project manage changes and significant updates to the website.
  • Manage CHV website in relation to CH International and other Covenant House websites.

Analytics and Reports: 

  • Generate ongoing reports analyzing the content and user engagement for content posted on social media platforms (including Instagram, LinkedIn, Twitter / X, and Facebook / Meta), website, campaigns, publications and email marketing.
  • Generate comprehensive reports using various tools to evaluate digital performance.
  • Research to ensure digital channels are enabled for best practices.
  • Translate data insights into actionable recommendations for enhancing digital marketing strategies.

SEO Implementation: 

  • Develop and execute SEO strategies to improve search engine rankings and drive organic traffic. Conduct keyword research, analyze performance metrics, and provide recommendations for continuous improvement.

Channels distribution management: 

  • Manage platforms like MailChimp and Hootsuite following best practices, provide advice to staff and other departments, and maintain and implement oversight of distribution needs using these marketing channels.

Client Relationship Management:

  • Build strong relationships with all departments to understand their needs and ensure timely updates and enhancements to pages on the website and other digital channels. Provide guidance on the importance of maintaining updated content for optimal visitor experience.
  • Work with key members of the Philanthropy Team to align fundraising campaigns and strategies on digital channels and website to ensure a philanthropic lens is incorporated, as appropriate, to create continued fundraising success.
  • Manage relationships with external service providers related to digital channels and website.

Technical Support and Training:

  • Provide support and training to team members on website and digital channel management. Offer guidance on backend functionalities and best practices to ensure effective utilization and consistency of digital resources and branding.

Other:

  • Support photography, videography and design needs to enhance visual storytelling, and events.
  • Support marketing initiatives.
  • Support media buys on digital channels.
  • Support social media monitoring.
  • Special Projects and other duties as assigned.

Who We Are Looking For?

Education and Experience:

  • Certificate or Degree in Marketing Management with a focus on digital channels.
  • Minimum of three years of experience in digital marketing and website management.
  • Expertise in WordPress management, HTML customization, SEO, SEM, and digital analytics tools.
  • Experience using reporting tools including Google Analytics and Google Search Console.
  • Experience using Hootsuite and MailChimp.
  • Expertise with Luminate and Raisers Edge or similar tools an asset.
  • Proficiency in Adobe Creative Suite and MS Office Suite, and familiarity with HTML.
  • Strong organizational skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Competencies:

Responsibility & Complexity

  • Accountability – Takes personal ownership and responsibility for the quality and timeliness of work commitments.
  • Adaptability – Responds positively to change, embracing and using new practices or values to accomplish goals and solve problems.
  • Communication – Effectively listens and communicates with consistency and clarity using active listening techniques.
  • Adapts communication to respond to audience or situational requirements.
  • Computer and technology – Ongoing level of proficiency with office productivity tools (e.g., word processing, spreadsheets, presentation software, some database applications), the Internet, e-mail and computer operating system functionalities.
  • Time Management & Prioritization – Continuously adapts priorities and responsibilities in response to changing needs.

Problem Solving & Decision Making

  • Judgement and decision making – Is able to adapt decision making based on circumstances or when presented with unclear information.
  • Problem Solving – considers the issue from various angles, develops multiple solutions and adapts approach as required.

Collaboration & Working Relationships

  • Networking and Relationship Building – Effectively builds constructive, friendly, professional relationships and networks of key contacts with colleagues and team members.
  • Service Orientation – provides superior service to both internal and external clients working on a continuous basis to meet or exceed client and organizational needs.
  • Works cooperatively and effectively with others to reach a common goal
  • Participates in group activities and attends team meetings, helping to foster a team environment.
  • Shares ideas, concerns and solutions with the team.

Compensation

The successful candidate can expect a starting salary of between $54,290.60 and $67,867.80, depending on factors such as internal equity, experience, competencies, and education.  Once hired, salaries are reviewed annually following the annual performance review and successful employees have the opportunity for their salary to increase, over time, up to the maximum of the pay band, currently $81,445.00. 

Total Rewards

This position has flexible working arrangements with a hybrid in office expectation; excellent extended health and dental benefits for you and your spouse & children, including generous counselling benefits. During the first year, employees receive three weeks’ paid vacation, increasing to four in the second year; we have paid sick and personal leave and a matching Registered Pension Plan, investment in professional development, and more.  If you’d like more information on what we offer, please ask! 

We have been recognized as one of Canada’s Top 100 Employers for 2024!

Diversity, Equity & Inclusion

Covenant House Vancouver is a secular organization that welcomes and serves young people from all backgrounds. While the international federation to which we belong was founded in the 1970s by members of the Catholic Church, we are not aligned with any specific faith traditions.

CHV is committed to upholding diversity, equity, and inclusion in our workplace. We actively encourage applications from members of groups with historical and/or current barriers to equity, including, but not limited to:

  • Persons from groups marginalized due to race, ancestry, colour, religion/spiritual beliefs, or place of origin;
  • Persons with visible (physical) and/or invisible (mental) disabilities;
  • Persons who identify as women;
  • Persons of marginalized sexual orientations, gender identities, and gender expressions; and
  • Indigenous persons.

We recognize that many of these identities intersect and that therefore, diversity, equity, and inclusion can be complex. We value the contributions that each person brings and are committed to ensuring full and equal participation for all at Covenant House Vancouver.

We love what we do and try to make a difference every day. Covenant House Vancouver offers a competitive salary with a great benefits package and excellent opportunity for training and career advancement. If you are looking to join a place where we have a purpose and aim to achieve positive outcomes, please join us by applying.

If our recruitment process does not work for you, let us know. Let’s see how we can work together to get to know you and see what might be a great fit!